Philanthropy has long been part of who we are as an organisation🐱✨

Our sense of compassion extends to all living beings, and our support is not limited to animal‑related causes.
For many years, we have kept up regular monthly donations to foundations covering both human‑focused public‑good projects and stray‑animal rescue initiatives.

Guided by this value, we have donated supplies to a local cat shelter and established long‑term cooperation for stray‑cat rescue work.

Shelter cats live in high‑density, real‑life conditions that are hard to recreate in our lab.
The shelter’s multi‑cat living environment provides real‑world heavy‑use testing for our pet products.
Insights from shelter kitties help us deliver thoroughly‑tested reliable products for our wholesale partners.

Care for all living beings continues to inspire us to develop better pet solutions.